Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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Daily Overview |
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Egg-timer session: Green preferences and nudges Location: Auditorium H Session Chair: Timo Goeschl, Heidelberg University | |
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Green Nudges and Information Avoidance, An Experimental Investigation with European Farmers 1: Politecnico Di Milano, CMCC; 2: University of Brescia, CMCC; 3: University of Trento; 4: Joint Research Centre We investigate why farmers actively avoid climate change information and how it affects the effectiveness of information campaigns. We administered a preregistered experiment on a sample of European farmers and foresters from Italy, Belgium, Lithuania, and Finland. We collected two samples: one where respondents could skip climate change information and another composed of a control group and a treatment group where respondents are shown climate change information. Around 34% of farmers and forest owners actively avoid the information in the first sample. Distrust in scientists and low pro-environmental attitudes correlate positively with information avoidance. The information nudge increases respondents' willingness to implement environmentally sustainable practices in the second sample. Using machine learning, we find that those with a similar profile to the information seekers of the first sample drive the effect of the nudge. Our results suggest that the null effects of information nudges found in the literature might be explained by information avoidance, creating hidden heterogeneity. | |