Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
Please note that all times are shown in the time zone of the conference. The current conference time is: 10th Sept 2026, 07:07:19pm CEST (Norway)
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Daily Overview |
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Egg-timer session: Green preferences and nudges Location: Auditorium H Session Chair: Timo Goeschl, Heidelberg University | |
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The Effect of Civic Consciousness on Water Conservation: Evidence from a South Korean Field Experiment 1: Kyung Hee University, Republic of Korea/Cornell University, United States of America; 2: Sun Moon University; 3: Korea Environment Institute; 4: Hanyang University We analyze the impact of price and non-price interventions on households’ water conservation behavior through a field experiment conducted in Seosan, an urban-rural complex city in South Korea, which was severely affected by droughts in 2015-2017. This study measures the price intervention effect by comparing households’ water consumption before and after an increase in actual water rates and finds that the price intervention is shown to be effective but transitory, disappearing after one month. Through a field experiment, non-price interventions were also implemented with four information nudges: bringing water usage into households’ attention; providing social norms or standards; informing social effects of water shortage; and providing information on the water-electricity nexus. Most non-price interventions were found to be ineffective in reducing households’ water consumption. The only effective information nudge was providing information comparing a household’s water consumption to its peers, but this effect differs from one observed in similar experiments on electricity consumption. Households that consumed less water than their peers conserved more water in the following month when they were told that their water consumption was lower than their neighbors in the same conditions (i.e., peers). In addition, altruism or civic consciousness-induced water conservation behavior was found in households already using lower-than-average water levels | |