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Session Overview
Virtual Visit - Hivos : Popular Culture and Narrative Change
Thursday, 08/July/2021:
9:30am - 10:30am

Session Abstract

How do we shift norms and attitudes among the wider public? How to influence the silent majority of people who don’t have a fixed opinion about controversial societal issues and tend to follow the socially accepted norms in society?

For many years, Hivos has supported the creative work of those artists, musicians, film makers and digital media producers that critically question dominant norms in society. But also appeal to a broader audience. During this virtual visit we will present their work. We will discuss the role of popular culture and creative campaigning in shifting norms and attitudes among the general public.


Takura Zhanghaza - Global Programme Manager R.O.O.M

Arthur Steiner - Digital Specialist


Hivos Solidarity 'Playbook' on Popular Culture & Content Creation:

More info about virtual visits on the ISS website: 

No contributions were assigned to this session.

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