Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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PAPERS: Designing Strategic Change: Business Capabilities and Roles Location: 50 George Square, G.03 Zoom Link Accessibility: https://www.accessable.co.uk/the-university-of-edinburgh/central-area/access-guides/george-square-50 Session Chair: Violeta Clemente, University of Aveiro | |
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Strategic design in practice: Mapping strategy formulation and implementation in Nordic design job advertisements 1: LAB University of Applied Sciences, Finland; 2: Aalto University Design Factory and Aalto University School of Engineering, Finland This paper investigates strategic design in practice by analysing how organizations describe designers’ work in 232 job advertisements across the Nordic countries. Building on literature that positions strategic design as both strategy formulation (SF) and strategy implementation (SI), we identified explicit signs of SF and SI in the descriptions of designers’ tasks in the ads. Our findings show that Strategy implementation appeared in all ads, while strategy formulation was present in 104 roles (44.8%), mainly in senior-level positions. These SF activities included, for example, aligning design and product strategies with business objectives, leading product development and product management, driving strategic projects, setting design direction, and owning and developing design or discovery processes. We contribute to strategic design research and education by offering a detailed, evidence-based view of how expectations for strategic design are currently expressed in design practice. View Paper: https://doi.org/10.21606/drs.2026.937
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