Conference Agenda

As intelligent cockpits transition toward experience-centered scenario design, designers must organize increasingly complex relationships among users, behaviors, and system responses. While Generative AI (GenAI) accelerates early-stage exploration, it often struggles to interpret designers’ intentions, resulting in semantic drift and inconsistencies. This study proposes NarratAIve, a structured narrative–driven framework for human–AI co-creation in intelligent cockpit design. The framework encodes users, actions, contexts, and feedback into computable narrative units that serve as clear semantic inputs for cross-modal AI generation. Through two workshops with 24 participants (including graduate students and industry experts), six cockpit concepts were produced, demonstrating how narrative acts as a controllable mechanism for guiding AI and enabling iterative alignment between narrative text and AI-generated spatial, interaction, and formal expressions. The findings show that structured narrative significantly improves design clarity, enhances human–AI negotiation, and expands the breadth and precision of scenario-based concept development.