Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
|
Daily Overview |
| Session | |
|
PAPERS: Human Experience in Product and Interface Design Location: 40 George Square, LG.11 Zoom Link Accessibility: https://www.accessable.co.uk/the-university-of-edinburgh/central-area/access-guides/george-square-40-lecture-theatres Session Chair: Anca Horvath, The Hong Kong University of Science and Technology | |
    | |
Designing Motion Identity: Exploring the Aesthetic Expression of Brand Style through System Motion 1: Hunan University, China, People's Republic of China; 2: Lushan Laboratory, People's Republic of China This study investigates how system motion enhances aesthetic experience and shapes users’ interpretation of brand style. Using Windows 11, macOS, and HarmonyOS as representative cases, the study analyses four categories of system animations through a motor-level framework comprising temporal, spatial, and transformational attributes. Twelve motion samples were coded, and participants evaluated each sample using perceptual adjectives. The results show that consistent attribute patterns across functional categories lead to stable aesthetic tendencies, while differences emerge from how each system repeatedly applies these attributes. These attribute biases create distinct perceptual profiles, indicating that motion can function as a subtle medium for expressing brand style through the aesthetic experiences it elicits. View Paper: https://doi.org/10.21606/drs.2026.2056
| |
