Conference Agenda

Design plays a key role in driving economic and organizational transformations. However, existing approaches face significant challenges in addressing the translation of cross-cultural needs, integrating diverse perspectives, and critically reassessing the role of design within the singular economic/efficiency paradigm, particularly regarding affective experiences assessment such as comfort. To address these, this study proposes a qualitative framework that incorporates multiple stakeholders and cross-cultural users into the design process, referred to as the Diversity-Co-Creation-Framework (DCF). Through four phases—Scanning, Framing, Mapping, and Deepening—the DCF combines tools such as semi-structured interviews and the Futures Triangle from foresight research to engage opinion leaders and cross-cultural users. Using comfort experience in intelligent cockpit design as an example and incorporating the participation of 20 KOLs/KOCs from 14 countries, the framework is empirically validated. This framework provides a theoretical basis for understanding the diverse roles of design and evaluating the mutual compatibility of affective experiences.