Conference Agenda

This study explores how a micro craft brand sustains its original sincerity toward craftsmanship while confronting the challenges posed by industrialized production processes and economic constraints. Based on a fifteen-year practice-led case of craft entrepreneurship, it analyzes reflective negotiations between persistence and compromise, ideal and capital, craft and industry. Employing the Double Diamond model and Aristotle’s Four Causes, the research interprets the process of craft commercialization and examines the underlying motivations that sustain the existence of micro craft brands. The findings reveal that practical limitations can be transformed into drivers of creativity. “Compromise” no longer signifies failure but, when approached with sincerity, becomes a form of resilience essential for survival. In the fast-paced environment of contemporary design and creation, embracing slowness is not resistance to progress but a reflective strategy that preserves the meaning of design innovation and the dignity of the craft practitioner.