Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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PAPERS: Food design and global health Location: Appleton Tower, LT1 Zoom Link Session Chair: Dolly Daou, Dolly Daou Session Chair: Cláudia de Souza Libânio, Federal University of Health Sciences of Porto Alegre | |
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From Passive List to Active Script: Menu Design as a Strategic Agent for Restaurant Sustainability Transformation The Hong Kong Polytechnic University, Hong Kong S.A.R. (China) Restaurants face the challenge of lacking systematic integration pathways in their sustainability transition (ST), struggling to fully incorporate sustainable principles throughout their operational systems. In this context, menu design demonstrates significant potential as a strategic tool to drive comprehensive ST. This study employs Goffman's dramaturgical theory to conceptualize restaurants as "social theaters," examining how menus function as "scripts" to systematically drive ST. Through analysis of eight representative cases, the research: 1) develops an integrated framework comprising three strategic dimensions, including nine key design intervention tactics that provide concrete implementation pathways for restaurant ST; 2) reveals three agency mechanisms of menus, theoretically elucidating the operational alignment logic and core value propositions required to drive ST in restaurants. The study reconstructs discrete menu design elements into an agentic "performance system," providing both theoretical foundation and practical pathways for the catering industry to achieve substantive ST. View Paper: https://doi.org/10.21606/drs.2026.1443
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