Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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PAPERS: Human Experience in Product and Interface Design Location: 40 George Square, LG.11 Zoom Link Accessibility: https://www.accessable.co.uk/the-university-of-edinburgh/central-area/access-guides/george-square-40-lecture-theatres Session Chair: Anca Horvath, The Hong Kong University of Science and Technology | |
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Understanding the Electric Vehicle Purchase Decision through the Lens of Experience National Taiwan University of Science and Technology, Taiwan This study reinterprets the EKB model from an experiential perspective to examine electric vehicle (EV) consumer decision-making in Taiwan and extends the influence factors in the modified EKB model. Based on semi-structured interviews, the findings reveal how experience operates differently across five stages. Regarding internal factors, personal beliefs are identified as a long-term factors of problem recognition stage, while “Consumer experience with product/brand” is extended to include vicarious experience and experiential control. Post-purchase experience generates affect that, together with “Switching cost”, re-initiates evaluation cycles. Regarding external factors, real experiences from “Role of third parties” can shorten or bypass search and alternative evaluation stages. The study contributes by introducing experience forms as an analytical lens to explain how experience advances decision-making. It also suggests that EV brands should strategically design key touchpoints to enhance decision-making and foster long-term loyalty. View Paper: https://doi.org/10.21606/drs.2026.1264
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