Conference Agenda

Grassroots sports communities (GSCs) express and impact values through everyday design practices that build belonging, identity, and agency. Adopting qualitative multi-case analysis of representative GSCs (n=10), this study explores how these communities define and reclaim their values through design practice. Four modalities are identified: 1) narrative re-authoring, 2) aesthetic re-coding, 3) collaborative re-making, and 4) ethical re-grounding. These modalities constitute a dynamic process wherein design functions as a relational infrastructure for collective meaning-making. Based on these findings, the study generates a Gearbox Model of Value-Reclaiming Design, theorising how communal design agency is exercised through dynamic and recursive interplay. The model offers a transferable tool to understand how self-organised communities create and keep shared value through everyday design practice. This study defines these actions as 'designing for themselves', showing how community-driven design agency formed and supports more grounded forms of social innovation.