Conference Agenda
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PAPERS: Critical Discourse of AI in Design Location: Appleton Tower, LT2 Zoom Link Accessibility: https://www.accessable.co.uk/the-university-of-edinburgh/central-area/access-guides/appleton-lecture-theatre-2-edinburgh Session Chair: Beatriz Itzel Cruz Megchun, University of Portland Session Chair: Michael Stead, Imagination Design Research Lab, School of Arts, Lancaster University, United Kingdom | |
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Evaluating creative efficacy in human-AI design convergence: An experimental study of support modes 1: Tongji University,Shanghai Research Institute for Intelligent Autonomous Systems, China; 2: Tongji University,College of Design and Innovation,China While Artificial Intelligence (AI) has demonstrated significant potential in the divergent phases of design, its role in the convergent phase (solution selection) is less understood. This study investigates how different AI-assisted selection modes impact a designer's creative efficacy. We conducted an experiment (N=40) with graduate design students, who used four distinct AI support modes—(1) Textual Description, (2) Pros/Cons Comparison, (3) AI Scoring, and (4) Direct Recommendation—to select a final design from a set of concepts. Efficacy was measured using behavioral data (selection time, choice), user satisfaction (QUIS), cognitive load (NASA-TLX), and technology acceptance (TAM). Results show that the AI Scoring mode performed significantly better, leading to the highest user satisfaction and acceptance while imposing the lowest cognitive load. Qualitative data further suggests that while designers value the efficiency of scoring, they also demand transparency in the AI's decision-making logic. View Paper: https://doi.org/10.21606/drs.2026.1125
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