Conference Agenda
Overview and details of the sessions of this conference. Please select a date or location to show only sessions at that day or location. Please select a single session for detailed view (with abstracts and downloads if available).
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PAPERS: Responsible Retail and Branded Environments: Session 2 Location: 50 George Square, G.03 Zoom Link Accessibility: https://www.accessable.co.uk/the-university-of-edinburgh/central-area/access-guides/george-square-50 Session Chair: Katelijn Quartier, Hasselt University Session Chair: Zakkiya Khan, University of Brighton | |
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Measuring the ‘in-between’: From spatial grammar to brand re-contextualisation and localisation. A case study approach in east Asian fashion flagships Design, Monash University Faculty of Art Design and Architecture, Caulfield East, Australia This paper examines experiential retail strategies in high-end fashion through two global flagships stores in East Asia: Lemaire Ebisu in Tokyo and Loewe Gaozhai Chengdu (Taikoo Li). Prior scholarship traced spatial storytelling in high-end flagships to connect brand identity with local environments, frameworks that render the narratology of ‘in-between’ as a design tool bridging localisation with customer experience remain underdeveloped. This study positions flagships as ‘in-between’ interfaces linking space, local culture, and brand to generate place-specific experiences. Through an exploratory qualitative approach comprising document analysis, store observation, and spatial-typological analysis, this research develops the ‘in-between’ as a conceptual framework that operationalises threshold conditions as narrative and design dimensions. The findings contribute by linking place-based spatial grammar to customer experience, enabling localised and shareable brand encounters. View Paper: https://doi.org/10.21606/drs.2026.1097
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