Conference Agenda

Smart product concept exploration unfolds in dynamic and diverse use situations (DDUS) that yield fragmented, multimodal scenario data, yet how experienced designers organise design reasoning in data-intensive environments to support problem framing remains underdescribed. We used a Scenario-Data-Informed (SDI) Canvas to make designer-data conversations visible and ran task-based sessions with 18 designers. From coded think-alouds and canvas inscriptions, we report three findings: first, three reasoning stances that structure work with scenario data; second, three language-in-use strategies and an actor-network mapping that renders translations among contexts, artefacts, and intentions as a traceable network; third, shareable cues that support collaboration and surface frictions. We position the combination of the SDI Canvas and our actor-network map as a medium for dialogic engagement with scenario data and as a carrier of shared language, sustaining data-informed concept exploration and cross-role shared understanding in smart product design.