Conference Agenda

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Session Overview
5.1: Exhibitor’s Demo: ETT Virtual Reality (Italy): Between Technology and Culture: Transforming the Experience
Friday, 01/Sep/2017:
8:30am - 9:00am

Location: The Theatre (RB2200), Richcraft Hall
300 people. Richcraft Hall, 1125 Colonel By Drive, Ottawa, Ontario, K1S 5B6 Canada>

Virtual Reality, Augmented Reality and Mixed Reality solutions give the chance of creating space and experiences that go beyond architectural spaces, combining images, virtual reconstructions, texts, and voices into storytelling experiences accessible to all visitors, helping museums and tourist attractions to spread knowledge of artworks and local geography and customs, generate engagement and build up a bond between people, places and contents.

ETT is an experienced design company that combines innovative design and storytelling with state of the art technology. Thanks to this approach, based on the integrated knowledge of its team of strategists, art directors, storytellers, software developers, digital designers, craftsmen and architects, ETT has been able to work with major galleries in Milan and Venice, foremost archaeological sites in Rome and the Emirates and many museums, designing cutting-edge installations and multimedia content to engage key audiences.

ETT has delivered compelling AR and VR experiences in locations as varied as the famous Ara Pacis in Rome, the Teatro alla Scala Museum in Milan and the Genoa Aquarium that will be illustrated in the presentation, facing new challenges to create immersive paths and opportunities for the enjoyment of monuments, artworks and attractions to improve the visitor experience.

No contributions were assigned to this session.

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Conference: CIPA Ottawa 2017
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